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About Us

The business started as Ferm Motors in 1974, and then when Jimmy Loubser bought it soon thereafter, he changed the name on 20 June 1994, to Ermelo Toyota. He rebuilt the Ermelo Toyota dealership in 2005 and simultaneously redeveloped the filling station known as Ermelo Toyota Total.

In 2005, Ermelo Toyota bought the battling Pongola Toyota in partnership with (minority shareholders, Rocco Holl and Eben Leibbrandt Family Trust), adding to the LoCross Group of companies. The dealership was spectacularly turned around.

Ermelo Toyota is one of a few Toyota South Africa accredited Monitor and Repair Support Dealerships in the country, which means we have the ability and diagnostic equipment to solve complicated problems and/or carry out repairs which other dealerships are unable to do, boasting no less than two Master Technicians. We care for our environment and are one the first service centres in South Africa to receive an ECO3 status for our dedication to making a difference.

Our Parts division is manned by well trained staff, offering only the best advice and service to our customers when it comes to buying Toyota GENUINE parts.

At Ermelo Toyota no deal is too small or delivery too far. Our new and used showrooms boast a large variety of Toyota and other makes of vehicles. The latter adhering to stringent Automark check lists. Our in house qualified Financial Advisors ensure customers receive the best advice when it comes to financing and insuring their vehicle.

We’re proud to be a part of the Toyota brand, and to us the customer is always KING. We strive to always do the right thing and to adhere to our slogan - Once a Customer Always a Customer.

Noeline Loubser is the Group Chairman with Christopher Gouws the Senior Dealer Principal. Eben Leibbrandt, also a shareholder, is the group Chief Financial Officer.

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